Privacy Policy

Version 2026.07.25 · Effective July 25, 2026

LaneUpPro is a wholesale vehicle marketplace operated by Apex Auto Group Inc. (“LaneUpPro”, “we”, “us”), available on the web and as Android and iOS apps. Our members are primarily licensed dealers doing business with us in a commercial capacity; where the platform enables public (non-dealer) buyers, this policy covers them too. It explains what we collect, why, who we share it with, and the choices you have. It covers the website, subdomains, and the mobile apps. LaneUpPro is operated from the United States and intended for U.S. users.

Information we collect

Information you provide.

Account and contact details: name, business name, email address, phone number, and business address.
Dealer credentials: dealer license details, resale or tax-exemption certificate, federal tax ID (W-9), and authorized-representative information.
Registration-document details you enter so we can prepare state vehicle-registration and title paperwork on your behalf: driver’s license details and date of birth, which some state forms require. We collect these only when you use document preparation, and we deliberately minimize collection of Social Security numbers and driver’s license data — we ask for them only where a specific government form requires them.
Financing information, if you apply for floor-plan or other credit arrangements: the business and financial details you submit with the application.
Documents you generate or upload: registration paperwork, titles, receipts, bills of sale, and supporting files.
Messages, support tickets, and dispute submissions.

Collected automatically.

Marketplace activity: listings, bids, proxy limits, offers, negotiations, purchases, sales, payouts, and document events — the transaction ledger that makes an auction marketplace work.
Device and usage data: IP address, browser and device type, pages viewed, session identifiers, and timestamps (including the timestamp, IP, and user agent recorded when you digitally sign our policies).
On the mobile app: a device push-notification token (Firebase Cloud Messaging) so we can send alerts such as outbid, won, payment, and title notices.

From third parties.

Verification data: confirmation of dealer license status from issuing authorities and verification services, and identity-verification results for public buyers.
Vehicle data tied to VINs (specifications, history-report data) from data providers — vehicle data is generally not personal information.
Payment status and risk signals from our payment processor (Stripe).

Driver’s license barcode scanning

To help fill out registration forms, the mobile app can scan the barcode on the back of a driver’s license. This scan happens entirely on your device. The barcode image is never uploaded to our servers. Only the specific text fields you review and choose to use (for example, name, address, license number, and date of birth) are saved to your registration record. The app requests camera permission for this scanning and for listing photos and condition media you choose to capture; the microphone permission is used only for engine-audio recordings you choose to attach to a listing.

How we use information

To operate the marketplace: run auctions and offer processes, form and document sales, process payments and payouts, track titles, and prepare the documents you request.
To verify accounts and credentials, and to evaluate creditworthiness when you request financing arrangements (for example, floor-plan participation) and to service and collect amounts owed.
To send transactional and account notices (outbid, won, payment, pickup, title, dispute) by email, in-app, and push notification.
To provide support, investigate disputes, and administer condition arbitration.
To prevent, detect, and act on fraud, shill bidding, credential misuse, and other violations of our Terms of Service, and to protect members and the platform.
To comply with law — including titling, odometer, tax, and record-keeping obligations — and to establish and defend legal claims.
To analyze and improve the platform (aggregate usage, feature performance, price intelligence built from transaction data).
To market our own services to business members (you can opt out of marketing email via the unsubscribe link; transactional notices continue).

How we share information

Transaction counterparties. When you transact, the other party receives what the deal requires — for example, a buyer and seller exchange names, dealership details, pickup contact information, and title/registration details.
Service providers processing data on our instructions: Stripe (payments), Supabase (database, authentication, sessions), Cloudflare (infrastructure and file storage), Resend (email), Firebase Cloud Messaging (push), and independent inspectors or document couriers where a deal uses them.
Affiliates under common control with Apex Auto Group Inc., for the purposes in this policy.
Carriers — if you ask us to help schedule transport, we share pickup/delivery contacts and vehicle details with the carrier you authorize.
Government and legal — titling and tax authorities as needed for documents you request; and disclosures required by law, subpoena, or to protect rights, safety, and the integrity of the marketplace (including reporting odometer or title fraud).
Corporate events — a merger, acquisition, financing, or sale of assets, where records transfer under confidentiality.

We do not sell personal information, and we do not share it with third parties for their own advertising. No ads, no data brokers.

Cookies and tracking

We use cookies for sign-in, session continuity across our subdomains, security, and remembering preferences (like your theme and saved filters). These are essential to operating the platform. We do not use third-party advertising cookies. You can clear or block cookies in your browser — the platform will not stay signed in without them. We do not respond differently to “Do Not Track” signals because we do not track members across other companies’ sites.

Data retention

We keep account data while your account is active. Transaction records — bids, sales, payments, titles, odometer disclosures, signed policies, and tax records — are kept as long as required by law and sound auction practice (federal odometer records, for example, must be kept at least five years). When you close your account, we delete or de-identify personal data that we are not required to keep, on a routine schedule.

Security

We use access controls, encrypted connections, service-role isolation for sensitive reads, and reputable infrastructure providers. Payment credentials are entered directly with Stripe and are never stored on our servers. No system is perfectly secure; if a breach affecting your data occurs, we will notify you as applicable law requires.

Children’s privacy

The platform is for businesses and adults. It is not directed at children under 18, and we do not knowingly collect personal information from anyone under 18; if we learn we have, we will delete it.

California residents

This section is a notice at collection and description of rights under the California Consumer Privacy Act (CCPA/CPRA) for California residents. Categories we collect are listed above (identifiers; commercial information; professional information; internet activity; government identifiers only where a form requires them); purposes and recipients are as described above; retention is as described above. We do not sell or “share” (for cross-context behavioral advertising) personal information, and we do not use or disclose sensitive personal information except to provide the services you request. California residents may request access, correction, deletion, and a copy of their data, and will not be discriminated against for exercising rights. Much of the data we hold is business-to-business transaction data that we must retain by law even after a deletion request. Submit requests to support@laneuppro.com; we will verify your identity against your account before acting, and an authorized agent may act for you with written permission.

Your choices

Review and correct your profile and dealership details any time in Account settings.
Opt out of marketing email via the unsubscribe link in any campaign message.
Turn push notifications off in your device settings (transactional email and in-app notices continue).
Request access, correction, or deletion at support@laneuppro.com.

Changes to this policy

When we change this policy we will post the new version with an updated version number and effective date, and for material changes we will notify you by email or an in-app notice before the change takes effect. Your continued use after the effective date is acceptance.

Contact

Apex Auto Group Inc. · LaneUpPro — support@laneuppro.com, or the in-app support tool.